The social media I choose to discuss is Little Red Book (Xiaohongshu). Little Red Book is a Chinese social media platform. This application is famous among Chinese people by its specificities blend of different features such as content sharing, shopping, and short videos. This social media platform provides users with a space for them to discover different stuff, reviewing and online shopping, which made their target users mostly younger users. Little Red Book (Xiaohongshu) can be served as personal and professional tool, depends on its different features and impacts for the users.

I personally use Little Red Book (Xiaohongshu) as a social media for me to discover new stuff and sharing my lifestyle content on it. As an example, I use Little Red Book (Xiaohongshu) to search for what should I do when I first arrived at the Sydney Airport since it’s the first time, I am travelling myself, and I also search for where I can find some Malaysian cuisine in Wollongong. We can find tons of contents on Little Red Book (Xiaohongshu) such as fashion, travel, wellness and many more. Users will share their personal experiences and reviews honestly, which build up the trustworthy  and authenticity of this platform.

According to research, the algorithm of Little Red Book (Xiaohongshu) is designed to meets the users need ((Xiaohongshu Marketing: Algorithm Core Features 2024). Once users search for something, the system will match the algorithm based on what the user had searched. This means that relevant content will appear in the search bar and the feed of Little Red Book (Xiaohongshu).

Despite, there are some drawbacks of Little Red Book (Xiaohongshu). Just like what I had mention in the introduction, this social media platform is mostly famous among Chinese community, such as China, HongKong, Taiwan, Malaysia, and Singapore. This means that the content of Xiaohongshu is mostly in Chinese. Although the interface of Little Red Book (Xiaohongshu) can be shown in English depends on different phone settings, the language barrier is still there (HSBC Business Go 2024). The content is still in Chinese and the social media platform will not translate it for you. Which made it impossible for non-Chinese User to enjoy the features of this Little Red Book (Xiaohongshu).

Using Little Red Book (Xiaohongshu) is personal way, one of the affordances is its community-based content creation. This social media platform allows users to share their personal insights and experiences, which build up a community among users which they can rely on. Another affordance is the shopping features that the platform provides. We can be the buyer and seller in this social media platform. This feature makes Little Red Book (Xiaohongshu) a one-stop shop from discovery to purchase, which will enhance the user experiences.

In conclusion, Little Red Book provide a special combination of social media features and e-commerce. However, the platform should come out with a translate features, which can help to gain more users and not just targeting Chinese users.

Reference list

HSBC Business Go 2024, www.businessgo.hsbc.com.

Xiaohongshu Marketing: Algorithm Core Features 2024, https://www.octoplusmedia.com/.